Influence Campaigns and Disinformation

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    Joan Donovan, research director of Harvard University’s Shorenstein Center on Media, Politics, and Public Policy, and Ed Stetzer, executive director of Wheaton College’s Billy Graham Center, discuss the spread of disinformation in faith communities. This meeting is part of the Diamonstein-Spielvogel Project on the Future of Democracy. Learn more about CFR's Religion and Foreign Policy Program. FASKIANOS: Welcome to the Council on Foreign Relations Religion and Foreign Policy webinar series. I’m Irina Faskianos, vice president of the National Program and Outreach at CFR. As a reminder, today’s webinar is on the record. The audio, transcript, and video will be available on our website, CFR.org, and on our iTunes podcast channel, Religion and Foreign Policy. As always, CFR takes no institutional positions on matters of policy. So we are delighted to have with us today Joan Donovan and Ed Stetzer, to talk about disinformation and faith communities. I’ll just give a few highlights of their distinguished backgrounds. Joan Donovan is a research director of the Shorenstein Center on Media, Politics, and Public Policy, where she leads the field in examining internet and technology studies, online extremism, media manipulation, and disinformation campaigns. Her research and teaching interests are focused on media manipulation, and she has been showcased in a wide array of media outlets, including NPR, The Washington Post, New York Times, among others. Prior to joining the Harvard Kennedy School, she was a research lead for Data and Society’s media manipulation initiative, where she led a large team of researchers studying efforts to manipulate sociotechnical systems for political gain.    Ed Stetzer is the dean [of the School of Mission, Ministry, and Leadership] at Wheaton College, and he also serves as executive director of the Wheaton College Billy Graham Center. He’s a teaching pastor at High Point Church in Chicago, and has been the interim teaching pastor of Moody Church in downtown Chicago. He’s written many books, hundreds of articles, planted, revitalized, and pastored churches, and trained pastors, contributing editor for Christianity Today. He is the founding editor of The Gospel Project, a curriculum used by more than 1.7 million individuals each week for bible study. And he has a national radio show “Ed Stetzer Live” that airs Saturdays across the country. So welcome, both.   Thank you very much for being with us for this important conversation.  Ed, let’s begin with you to talk about why religious communities are particularly vulnerable to the spread of disinformation. So over to you.   STETZER:  Happy to do so. And I guess I, by the bio, you can obviously tell I’m not just an observer, but I’m a participant in my religious tradition, Evangelicalism in particular, and the reality is Evangelicals have a problem. Now, it’s not just an Evangelical religious tradition, but that they have been disproportionately impacted in and around issues of conspiracy theories. So I actually, I’ll be talking about this today, I’m at a gathering of religious leaders here right now who asked me to address this issue. So I actually now do conferences and webinars, helping denominations and religious leaders walk through and help their communities engage some of these conspiracies and conspiracy issues. This is actually the title slide from that presentation. And you’ll notice I use some a bit of insider language, but I want to let you know my own context here.   So conspiracy theories, media habits, and the challenge of digital discipleship, that last few words insider language, so things that Evangelicals, and people of faith, of other Christian traditions use to describe some intentional change that’s needed. Let me tell you where I began to weigh into some of this conversation. It was actually in an article in USA Today. And Evangelicals need to address the QAnoners in our midst. And I wrote in there QAnon has been making headlines, but Evangelical Christians should not be swept up into the bizarre movement. Now, if you’ll notice the date is actually September 2020. And the first headline, the first line of the of the story, QAnon, in my editorial, QAnon has been making headlines in recent weeks, it’s going to make more, I received substantive pushback from this article. And people say no, this is not an issue. Of course, on January 6, the world saw there was an issue. And when the rioters prayed on the floor of both the House and the Senate, in Jesus name, with Evangelical language and with Evangelical feel, I think people began to realize indeed, just how big of an issue this actually was. So what I want to walk through with you is a bit of some research we’ve done, and a little bit of background, not too much, but a little bit of background, particularly focusing on “Q” and QAnon, and hopefully this will find helpful, you’ll find this helpful as well.   So in fall 2017, we begin, conspiracy theories have been around a long time. Chain letters go back a very long time. But technology has accelerated, and brought people together, and found more engagement in and around this issue. So if you’ll notice, here at fall 2017, let’s make sure I’m sharing the correct screen. I’m not sure I was there. Let me just make sure I am now, now I am. So in fall 2017 Q emerges, begins, I won’t go into too much details what’s called a Q drop. October 28, 2017, very much connected to the Trump administration. And I would also say that the Trump administration’s particularly high connection to white Evangelicalism actually is evident in some of this data as well. But Q claimed an impending storm was going to come. And what happened very soon is, is that events were interpreted in light of this coming storm, there’s a deep state conspiracy. Most of us are aware of these things, such as sex trafficking, global election fraud, and more. Every event, though, was soon interpreted through this lens, this two part lens of evil, global conspiracy, and an impending, impending but unexpected victory that’s often called the “Great Awakening.” So QAnon beliefs and commitments include, and again, this is a bit theological and historical, but a gnostic framework of knowledge, authority, and power, with some special knowledge that people have and share, and they share in their communities and their chat rooms, but also a cosmic binary of good versus evil. The populist suspicion of traditional government institutions, media, and corporations, and a nationalistic lens of history, political authority, and cultural power. Well, if you look at those two middle points in particular, those are already existing in Evangelicalism. And they’re existing in many religious traditions. And what I want you to hear is that QAnon, and some conspiracies, travel well on the tracks that religion has already laid. Now, again, you heard from the very beginning, I am a coreligionist, I am an Evangelical, I really do believe that there is indeed a behind-the-scenes spiritual battle between good and evil. I really do believe indeed, that there will come a time when there will be a great revealing of all things. So the language is actually so similar to Evangelical and religious language, who may be already suspicious of media and more, I’ll show you some data that points to that in a minute.   So Q encourages followers to look for clues, to kind of see. There was, it actually blew up on Wayfair was a perfect example of people begin to look for clues and find the clues, which I will tell you, religious people like me, actually will sometimes think and act that way in general to see, well, how is God at work here? We’ve seen God work in our lives. And so this is kind of laid on some of the tracks that are there. So the question is, how prevalent are they in the church? Now remind, I want to remind you that my audience is not normally the Council on Foreign Relations. My audience is my coreligionists. So when I wrote that article in September, trying to sound the alarm, I think people may be were as engaged or as aware had how significant the prevalence was. But we actually did a survey, that I’m going to share with you, that kind of unpacks some of these things. But I know that sometimes these memes probably seem silly to you. The meme here on the left, and I will tell you, it seems silly to me. But there’s a subtle way to capitalize on Christian language to attract Christians or people of other faiths, right. I’ve talked to Muslim imams who have similar experiences as well. There are scripture verses talking about war, and the challenge of the Christian life, and then they get reoriented. And it’s easy to take certain passages, which I won’t for the sake of time go to. So a couple things that are key: the spiritual terms, so QAnon and similar conspiracy theories, have actually demonstrated ability to subvert classical Evangelical language.    Now, I want to say to you, this is really important, that QAnon is a substantial influence in France that is not tied to religion, in the same way that it’s tied here in the U.S., which has a disproportionate Evangelical population, depending on how you count a third of Americans. And so there is more to it than religion. But that’s our topic today. And certainly, as to my coreligionists, I share that concern as well. Even language like the “Great Awakening” is actually language that’s very much taken from Christian religious history. And more. So many Evangelicals recognize this language, I actually take people through a museum at the Wheaton College Billy Graham Center, and I show them the First Great Awakening, and the Second Great Awakening. So many of this says, trust the plan, there’s a Great Awakening coming, and more. So this can lower the fence of many Christians who also are already suspicious of mainstream media, as they might call it, and more.   Let me, so you might see some memes like this, “where we go one, where we go all,” that’s language that actually when I wrote the article in USA Today on conspiracy theories, I used the hashtag “where we go one, where we go all,” which I can assure you certainly alerted people to the article and led to much enthusiastic response but this idea of, “don’t tread on me, don’t mess with us.” So real quickly, and then I’ll close, half of U.S. Protestant pastors, in a survey that we did, hear conspiracy theories in their churches. Around one in eight strongly agree their congregations, or congregants are sharing conspiracy theories. We’ve defined it using Merriam-Webster here. So this is a widespread issue among congregations as well. They hear these things on a consistent basis. More larger churches are more likely to hear, older churches are more likely to hear as well. And I think one of the things we’ve got to remember is that people who are Evangelical, already have a suspicion, that the Trump administration tapped into and QAnon tapped into, and others, they already have a substantive suspicion, you’ll see non-Evangelical in yellow, Evangelical by belief, I won’t explain all that, but it’s a series of four things called the Bebbington Quadrilateral. They have a higher belief that the mainstream media puts out a lot of fake news. So we step into a situation where QAnon uses religious language, has engaged different people. When I explain to Christian pastors and leaders, I talk about different kinds of them. Some are attracted, some are advocates, some are apostles of these conspiracy theories, I won’t unpack that with you, because my time is up. But what I want you to hear is that conspiracy theories run on the tracks that religion has already laid. Furthermore, there’s already a suspicion of mainstream media, and some of these people have now found one another in echo chambers, we might say, dark corners of the internet, they’re not that dark. The most likely place somebody planned to participate in the January 6 riots was on Facebook. And it was part of what got banned, but it was Facebook, where these things were planned on private Facebook groups, where people get in echo chambers and get even self-radicalized. For me, I’m trying to teach pastors and Christian leaders how to address and how to engage this. I know many of you come from different traditions, some of you are religious scholars, I want you to hear, I think this is a big, substantial issue that still remains for us to address thanks for the opportunity to share with you.   FASKIANOS: Thank you very much. And I hope we can dig even deeper on that. But first, let’s go to Joan to maybe react to some of that and talk about disinformation and how you see it circulating among and within communities.   DONOVAN: Well, thank you so much, Pastor, I really appreciate the context setting because this is something that’s, as you know, hard to prove. But it’s all around us. It’s become part of the culture. And one of the things that as a research director at Shorenstein is, people know disinformation exists. And then when you say, well, it’s actually really intertwined with a history that we know very well, which is a history of conspiracies, and the way in which different communities pick them up. And, then people are like, yeah, yeah, but those people are crazy. And I’m like, those people are your family, they’re your neighbors, they’re at your churches, they go to your schools, and because people don’t understand how prevalent it really is. Even if you’re not following along, specifically with this particular conspiracy around QAnon, there are others that travel through, as you say, not just the tracks of religion and faith, but also very much on the railroad of information, or the information superhighway as we used to call the net.   Recently, I talked to Congress about this and was thinking, I think, talking with the Senate, testifying about disinformation. One of the things that I really wanted them to understand, was what happens when you search for something like QAnon? So if you are like anybody else, you’re like, what is this thing? Right? You might start on whatever platform you prefer, you might post on your Facebook wall, “Hey, what’s QAnon?” You might go on YouTube and type in QAnon, or you might go on Twitter and do hashtag QAnon, there’s all these different ways in which you might enter into sort of the web of this network conspiracy.   But what’s really important is that, like you were saying, is that we understand how this stuff is getting surfaced, and discovered, and moving through these networks. And it really matters who you’re friends with, and what other kinds of stuff you look at online. And so the Facebook networks that you’re already a part of, the groups that you’re a part of, if a high proportion of those people are sharing things related to QAnon, you’re likely to see it more than other people. And you might get a sense from seeing it in so many places, that it’s normal, that other people are discussing it, and once it hits more mainstream media, you might start to think more people believe this than ever.   And so what I tried to do in my Senate testimony was bring up, what are we looking at when we look at internet rabbit holes, for instance. So with the QAnon rabbit hole, in particular, you have such a unique keyword, it’s not going to bring you to anything besides, at this stage, it’ll bring you to a lot of news about QAnon. But just a couple years ago, it was a small community of people that were really rifling through a bunch of different Easter eggs spread about the internet. And they were looking and saying, yeah, this feels like a clue. Tom Hanks posting a picture of himself eating pizza might be a clue. And it was all related to other conspiracy theories related to what was called before QAnon, “pizzagate,” which was a conspiracy theory that suggested that Hillary Clinton, and other Dems, and other very rich people were hiding children to be exploited in the basement of Comet Ping Pong Pizza. And evidence from the Podesta email leaks where they were ordering pizza from this Comet Ping Pong was becoming one of these clues to be found online suggesting that that celebrities were trafficking children by ordering “CP,” cheese pizza, child pornography. And so, but when we talk about Q, Q is kind of an outgrowth of that conspiracy theory, because a bunch of the places in which people have been posting “pizzagate,” you saw platform companies start to moderate and say, we don’t want this here. Reddit banned it. Pinterest banned it, that it was being de-index on Facebook. That is, it was becoming harder and harder to surface as pizzagate content.   And so QAnon was just another instantiation of this. But when we think about the rabbit hole, and I’m going to wrap on these four things you should think about, is when you’re starting to see a bunch of content online, and you’ve recently searched for a search term that you’ve never looked at before, but you were just curious, you’ll start to notice a few things happen in your internet surfing. Which is, you’ll start to see repetitive content, that is these platforms, and each platform, once you click on something, it assumes you want to see more of it. And so it’ll be repetitive.   The second thing is, you’ll start to see redundancy. That is, you’ll see repetitive content, not just on one platform, but then across platforms. This has to do with the structure in which in the background, these websites talk to each other, they leave behind what are called cookies that are supposed to enhance your advertising experience online. But also you can end up seeing lots and lots of redundant content, especially in relationship to very novel and outrageous claims like QAnon tends to make.   The third thing that’s really important is, and this is what distinguishes it, the rabbit hole online from television and radio is responsiveness. That is, when you ask the question, someone will answer you. And if you ask the question of a search engine, it will give you answers. But for many cases, up until very recently, when we have all this media about QAnon, it would actually deliver you directly to QAnon influencers, and people that were shaping the story.   And then the fourth thing that happens, and this as a consequence of the design of social media itself, is all that search, and all that clicking, and all that network activity where people around you are searching for and posting things related to this, will have a reinforcing effect. So algorithms by their design, they’re literally called reinforcement algorithms. And the point is actually pretty simple. It wants to make you see a thing, until you buy a thing. Most of the internet infrastructure is built on advertising. This is why if you search for something that you only buy once every ten years like a mattress, if you search for it, you’ll see ads for it for the next six to eight weeks. And you’re like, “why am I seeing all these ads for mattresses? I did one search on Amazon.” And it’s actually because of the substructure of the way in which internet and apps talk to each other, when you really can’t see it because it’s part of the technical infrastructure. So reinforcement is not bad, right? If it’s, you love sports, and it serves you more sports content, and it shows you, recommends more sports-related articles. That’s not necessarily bad. But it’s only if the rabbit hole is rather innocuous, If the rabbit hole is a network conspiracy, like for instance QAnon, or what’s now being touted as the quote unquote Great Reset, you end up in another place. That is to say, that you end up in this world that feels very robust. It feels like a lot of people are talking about it. But ostensibly, it’s at it’s a very small and closed set of figures that are making that content.   And Pastor, I really like that last slide about having stages of how committed people are to these conspiracies, because, yeah, you do move from a stage of people who might be attracted to it and might say something negative about the state. I mean, who likes the state anyway? Come on. Everybody loves to hate the state, that’s not that’s nothing new. But we have to wonder, what kind of actions are people going to take, as a result of knowing this information now, in believing that other people believe it. And that’s where the congregation is actually pretty interesting as a phenomenon, because one of the things that religion invites you into is to have faith. And these conspiracies to ask you to lean on those principles as well, which is to say that God will reveal. And in the case of QAnon, Q will reveal right, and so he became this messianic figure within the these groups. And so lots to talk about, excited to get to questions, and to think through the complexity of what happens when a particular conspiracy theory really takes root in your community and how you can counter or parry in defense, while at the same time, not alienating folks that are really just struggling to understand the world around us and their place in it.   FASKIANOS:  We’ll go, we already have three written questions in the queue. So let’s just start right there, and you can add any additional points you want to make. So the first written question comes from Galen Carey, who is of the National Association of Evangelicals. “How should legislators and regulators address real threats caused by conspiracy theories without harming the free speech which ordinary citizens and companies depend on as a cherished freedom?” So I don’t know who wants to take that one?   STETZER: Do we, is it one of us? Because I’d be happy to defer.   FASKIANOS: Yeah, yes, you should go.   STETZER:  Okay. All right. So good. Galen and I, just full disclosure, I’m on the executive committee of the National Association of Evangelicals, and Galen and I did not text one another about this question. And Galen, who works in public policy for us at the NAE, let’s say I mean, it’s a tricky question. For me, the immediate answer is, that may not be the place where we go first. I think, ultimately, two thousand years ago, Rome had hot and cold running water. And I know this sounds strange, but stay with me, they had hot and cold running water. And it had hot and cold running water, because people discovered a remarkably malleable metal, called lead. And so the lead pipes would take the hot and cold running water into the affluent of Rome. And historians would later, this is not the case. But soon there were books written that the fall of Rome was the madness created by lead poisoning and more. But what a technological revolution it brought.   Here’s what I would say, I think one hundred years from now, we’re going to look back at social media, and see it much like the lead pipes, it brought to us amazing things, and it weaponized so many things, and caused so much difficulty and destruction. So I think first place I would look to is how we might see those media habits changed. As Dr. Donovan mentioned, there are algorithms and algorithms, not just point to things that you like, I recently bought a backpack and I can’t stop getting backpack ads. But also what they do, is people respond more to things that they’re upset about, than the things that they’re interested in or want to dialogue about. So it creates an echo chamber where the volume goes up, up, up, up, and how could we get to a place where, I mean, there were a lot of normal people who went to Washington, DC to protest, what they thought the election that was stolen, though they were obviously misled on that. But then a subset of them, actually, many of them came home and said I can’t believe I did this. How did they get there? Well, they got there because things got normalized over time, as the anger and the fear and the echo chambers continued.   So I don’t know Galen, legally, what, or legislatively, what should be addressed, but I do know that social media is a huge part of this problem. Now, there have always been conspiracy theories. But boy, they have been accelerated exponentially, and weaponized in ways we haven’t seen before. Could it be that part of that is legislation related to how information gets passed and how algorithm? I don’t know. I’m very much a free speacher, and I’m very concerned about limitations to free speech. But I bet Dr. Donovan has more wisdom, she has testified to the Senate and I have not.   FASKIANOS: Right, and what recommendations did you make?   DONOVAN: I did make a few and it was exactly that part. Around amplification, which is to say that one of course has a right to their speech. But the internet is much more like a McDonald’s at 2:00 a.m. You can come in, you can say what you want, but the minute it starts upsetting the staff or other customers, got to go, right. And what one of the things about misinformation at scale, or network conspiracies at scale produce, is that kind of chaotic reaction.   So our research has started to look at what we call the true costs of misinformation. That is to say, what happens, QAnon has a flare up, they show up in public they do these “Save the Children” marches. How many police have to be dispatched? How many journalists have to cover it? How many people have to, in public health, for instance, have to react to claims around, of course, within this conspiracy theory there, it contains multitudes. So there’s many other conspiracy theories about vaccines, and microchips and things, how many public health officials have to deal with that? And especially when it came to the election, how many people left with a feeling of such grievance that they thought the only way to stop what’s to come, and this is a line from QAnon, “you can’t stop what’s coming.” Went to the Capitol, what are the costs that everybody else is shouldering when millions of people are exposed to these things. At the same time, it’s not the case that we’re dealing with, a few people in a town that think something rotten is happening. There’s something different about amplification and scale. And that confirmation’s everywhere, that repetitiveness, that redundancy, that makes us think that our rights are being taken away from us, that we are somehow, literally that the insurrection was about saving democracy for a bunch of these folks. They believe they would be pardoned, because of the way that certain actors were able to use these networks. And this is where it gets tricky around free speech actually, is when it comes to the actors.   Certain people within these networks are making money, like actual cash. And the second thing that they’re doing, is they’re building network power, they’re building amplification power, that is they’re growing their audiences, they’re gaining clout, and then they monetize it again later. So that incentive structure is something that we also need to pay quite a bit of attention to. Because if you can make money off of convincing people that their rights are being taken away from them, and that that the voting machines are flipping ballots in favor of the other party, in and you’re in that case, committing some kind of defamation or disingenuousness towards another company like Dominion Voting Systems.   Then we actually have to start discussing where liability falls, and for right now with the internet, liability falls on the individual poster, which is why you see Giuliani and My Pillow guy, and everybody getting sued, Fox News getting sued by this company, rather than having some kind of regulation. But we don’t actually want to normalize litigiousness around this either. And so there has to be a way in which we introduce some balance around amplification and earned media, while also balancing the cost that everybody else has to pay, in order to stop these media manipulation campaigns from accelerating and becoming profitable in the first place.   FASKIANOS: Right. We’re going to go to Helen Boursier, who has raised her hand so if you can unmute yourself, and give us your affiliation, that’d be great.     BOURSIER: Hello, Reverend Dr. Helen Boursier, I teach theology and religious studies at the College of St. Scholastica in Duluth, Minnesota, and my primary focus in Texas, where I live, is I’m a volunteer chaplain with refugee families seeking asylum, and I do research and writing on immigration. That’s a mouthful, but it relates. I recently completed doing ethnographic interviews with my religious colleagues in Central to South Texas. And my question to you relates to this. My questions with my colleagues have been, why have they been so silent on the gross humanitarian violations at the U.S.-Mexico border and the mistreatment? Why were they silent? And much of it came back to willful ignorance. So how have you seen willful ignorance with the QAnon? Wanting to believe, and wanting to follow, and somehow getting into that space, intentionally being ignorant about the reality of it, because it reinforces what I want to believe. And then what is the religious community’s role? And I mean, the preaching, and teaching, and pastoral role, of proclamation to challenge and change what I’m calling willful ignorance and what you are calling misinformation. Long question. Sorry.   FASKIANOS: Ed, do you want to start?   STETZER: Yeah, happy to. And thank you for your work among immigrants and refugees, so essential right now. And there is a correlation, but not a complete correlation between nationalistic, anti-immigrant, anti-refugee mentality. And I don’t know the full answer to your question in the sense that, for me, on the morning of the 2018 midterms, this is the article that I ran in Vox magazine, “Fellow Evangelicals Stop Falling for Trump’s Anti-Immigrant Rhetoric.” And I started the first sentence, “President Trump is trying to fool Evangelicals like me,” this time, it’s using the false that an evasion of a caravan of poor people marching through Mexico. So I don’t know, I share your concern. And I’ve tried to be a vocal advocate.   I would say that there’s an intersection, though, between QAnon, and then I’ll let Dr. Donovan give us more. But there’s a clear intersection. So I have one Snopes article with my name in it. And it has to do with that article. So that article led to a QAnon-initiated effort to connect me with Christianity Today, where I published an article with George Soros who is secretly funding all of us. And of course, Snopes kind of debunked all of that. But the reality is, I think part of having a conspiracy theory is you need a bad guy. And George Soros, by the way, there’s another reference to anti-Semitism, which I’m sure we’ll get to later, but is very much connected. And what I would say is, I think there’s two issues at work here. One is, we do need Christian leaders and pastors to speak up and out on immigrants and refugees. But I would tell you, that the National Association of Evangelicals has been consistently speaking in that space, and has not been listened to by many of the rank and file Evangelicals, who are being discipled thirty hours a week by their cable news choices, not by their pastors on Sunday morning. So I don’t know. I don’t know the answer. But I bemoan with you the situation.   DONOVAN: Yeah, I mean, a very important point about the caravan and about immigration, especially when it relates to how that specific event which seems to happen every year, there is a mass migration and, but the use of social media was so different here. And importantly, they tried to make the caravan happen three times before it really stuck. And as a key word, again, you don’t get a lot of other things when you start searching for “caravan” once there’s propaganda in the system.   So within search systems, I’m not going to get technical here. It’s very simple. It’s made to return things that are relevant and timely. So for instance, if you’re sitting in your house, and you’re on your phone, and you type in the word “salsa,” this search engine is going to try to figure out are you thinking about going dancing? Are you thinking about having dinner and needing a recipe? Or are you thinking about going to a Mexican restaurant called Salsa that’s five blocks from your house, right? And so it’s going to try to rank and sort that information based upon a bunch of different cues. And what search, the whole, the entire search engine optimization industry has figured out, is that resorting, and that shuffling that can happen, and reordering and ranking search returns, is gameable. And what you need to do is try to figure out the right combination of outrageousness, timeliness, and then how to piggyback that on to some kind of breaking news, so that you can get that timeliness bump. And we’ve seen, I’ve talked to many, many people who have huge advertising budgets about how they do this. They purchase keywords, through Google, or they figure out within Facebook, what’s popular, what people are searching for, and they rename their Facebook group that. And so you see that there’s an entire apparatus, which none of the information that you’re looking for is stable. It’s not like going to the library. And you know, with the Dewey Decimal System, that when you go to this section, there’s going to be a book that’s approximately in this area. Instead, those things shift every single day online. And, as a result, this same keywords that you would have searched for yesterday might have different search returns today. And so these, what we would call data voids, are really important ways in which we see misinformation enter into different communities, especially at very important moments where a certain topic is unfolding.   And right now we see it, of course, in the struggle around something like, for sure immigration, but also around the other day, the word Latinx was trending on Twitter. And I said to myself, that doesn’t seem real. And what I did was I looked at it, and you realize that there was a bunch of people who are mostly trolls and misogynists, some of them are actual, open racists, but they saw an opportunity where someone had typed in, a famous account, which was the Twitch account and use the spelling of women with an x. And they saw the opportunity to launch a wedge, which basically was this tweet that said, “women don’t want to be spelled with an X and neither do Latinos.” And at that moment, then, a bunch of Latinos who are conservative that don’t like Latinx, jumped in, but the originating tweet wasn’t actually from someone who was even Latino, it was from someone who basically was trying to troll Twitch, which is the gaming platform. I bring that all up to say that, as you think about willful ignorance, you also have to understand that there are people out there trying to make you find the wrong thing, or trying to make you find their contents, trying to shape your worldview. And they do that by gaming these systems. And sometimes they don’t tell you who they are. Sometimes they lie about their origins. Sometimes they see a peak opportunity, and they take it.   And so it’s actually really hard to find timely, local, relevant, and accurate information on demand online, which is really unfortunate. That’s another thing that I’ve been recommending to Senate and Congress, is that we should have public interest obligations for timelines and newsfeeds, especially in times of a pandemic.   FASKIANOS: Thank you. So the next written question comes from Jay Michaelson, who works at the intersection of politics and spirituality. He’s columnist for The Daily Beast. And this is mostly for you, Mr. Stezter. “Given the suspicion that many, I think this is in your slide, 50 percent believe the mainstream media, have suspicion of mainstream media, or think it’s misinformation? Is there anything we in those institutions can do to help combat the spread of conspiracy theories? Or does this have to be entirely an inside job?”   And I’m just going to add on to that, what would you say to the Evangelical or Protestant pastors and what they should be doing and how they should be combating this in their congregations without turning off those who are believing it?   STETZER:  So, first question was, what can we do? And I’m not sure particularly if he was speaking in terms of the media context, but let me just answer it in that context. Do better covering religion. You know, we have things like RNA, Religious News Association, others, because when religion is covered, it’s often covered poorly. And so what happens is, people read the coverage of their religious tradition and say, that’s nothing like what I know or I’ve experienced. And so they feel you know, Rachel Zoll, actually, who we recently, we lost her battle the cancer was the AP’s religion reporter. And when this article came out, this was actually before the 2016 election, “Evangelicals feel alienated and anxious.” It was actually a fair article, it described well the idea that some evangelicals feel, this is a pastor quoted, I happen to know the pastor quoted in the article, but this pastor says, “you’ll be hated by all nations for my namesake, let me tell you that time is here.” So when you believe already that there is, that the kind of the systems of the world are stacked against you, that need leads you to places to find other information, and ultimately, I would say that, there’s a blog called “Get Religion Done” by Terry Mattingly, and quoting the famous line to press just doesn’t get religion.   So get religion better, and follow just basically the AP style guide. Not everyone is a fundamentalist because they believe these things, AP style guide has a certain description of how to do that. So from a media perspective, I think the media could do better and there are good religion reporters, I mentioned RNA, there’s good religious reporters doing good work and if mentioned some, I would fail to mention enough and I’d feel bad. Second, I think, reference to what pastors and church leaders can do. We surveyed Protestant pastors, I work with a lot with Protestant pastors, mainly Evangelicals. And what I would say, I did a webinar on some of these issues with the Agora Institute at Johns Hopkins. And one of the conversations we had that I thought was so helpful, was that people are persuaded by people who they see as near them or like them, not by people who they see as drastically different and far away from them. So it’s unlikely that most of Evangelicals are going to be persuaded by blank or so and so.   So for example, what we’ve done at the Wheaton College Billy Graham Center, is I reached out to the CDC, we work with the HHS, and I said, help me find Evangelical Christians. And again, I think science can be brought from all different contexts. But when Francis Collins, and I had Francis Collins on, I talked about it, and he shared his faith, he’s been very open about sharing his faith. He’s the head of the National Institutes of Health. Or Jay Butler, who works at CDC Infectious Diseases, or the head of or the editor of Vaccines Magazine, or Vaccines Journal, who’s actually attended the church you mentioned earlier, Moody Church and is now the head of vaccine at Mayo, I had each of them on. And pastors and church leaders told me they played that in churches around the world because, and each time I said, “tell us about your faith, tell us about your journey.” People say, okay, this person, and again, please forgive me, but we’re trying to persuade people here. These people are in us and among us, therefore, we can trust them more readily. And what I would say is pastors and church leaders can help people hear from Evangelical scientists and leaders, I have on my radio show this weekend, Dr. Emily Smith from Baylor University, and I think she tagged herself, “your friendly neighborhood epidemiologist.” Great. So, and a professor at Baylor University in this field, so each of those. Oh, and I will tell you, I expect the radio show to be filled with people calling who are upset that I’m talking positively about vaccines on a Christian radio program.   So, but I think that’s the key. So what I tell most pastors, just tell them to ask their doctor, because they know and trust their family doctor, but then bring in some trusted voices who they’ll, they won’t discount immediately. And they’ll listen to but who also know what they’re talking about, as like Francis Collins, I know. I know, a local church can’t call in Francis Collins, but they can just Google. He was on The Daily Show yesterday, talking to Evangelicals about vaccines and encouraging them away from conspiracy theories.   FASKIANOS: Great. Next question I’m going to take from Bjorn Krondorfer, “the scholarly discussion has shifted over the last years from talking about American Evangelical fundamentalism to Christian nationalism, the latter intersecting with a particular view of what America should be, a Christian nation, and also conspiracy theories like QAnon. What’s your take on the shift of discourse? And how does racism intersect with those issues?” And he’s at Northern Arizona University.   STETZER: Dr. Donovan, I answered the last one once you jump in on that.   DONOVAN: Yeah. So one of the things that I do study is the rise of white nationalism in the United States. And I’m presently writing a book with Emily Dreyfuss and Brian Friedberg about meme wars. And one of the things that’s been really interesting to look at, and I had asked the Pastor to would keep in that slide about QAnon and the Gadsden flag is because it is a meme. It’s drawing on a history of the U.S. as particularly, democracy in America is a place in which people are proud patriots. They believe in a country. But depending upon what kind of nationalism you favor, we see white nationalist, or white supremacist elements creep into the discussion, as well as different kinds of envisioning of a nation that if there are too many religions, or too much religious diversity, then solidarity falls apart, right?   And so we’re really talking about diversity, and how much diversity can be tolerated in any given nation. Right? And so as we talk about the rise of the internet, we also have to think about historically, what kind of changes online have created new spaces for people to ask really difficult questions about the relationship between race and diversity, and nation-state. And Trump was really one of the only candidates in 2016 that was going to come out and say, “Make America Great Again.” And in that return, that “again,” is really important. I know there’s been a lot of debate about, it actually being code for saying, “make America white again.” But think about this, what does it mean to say “again,” right, especially in the context of people who were nostalgic for an America they may have never experienced, right, an America where they are told that there was less racial animus, and less racial strife, because there were clear racial hierarchies, and gender divides during the Jim Crow era, for instance. That kind of return to an America that is not inclusive, an America that does not, yields in many ways to the reality of the situation, is something that we saw nationalists really push as Donald Trump’s candidacy became more and more probable.   And the Gadsden flag was something that we started to see show up over and over and over again, because at their, at our base, Americans are actually very anti-establishment. We don’t want things to be told to us, we reject paternalism. We don’t like very bulky, centralized bureaucratic systems, except that’s government. And so over the years, especially the last four years, you’ve seen a struggle for who defines what counts as patriotic, and what counts as nationalism, when Donald Trump is in power, and he is someone who’s not afraid to say the word “nationalism.” Other leaders in other countries are not going to use that term, because of its exclusiveness, because it doesn’t lend to very friendly relationships with foreign nations. And in particular, he was very good at othering, especially people in Mexico, the whole rhetoric, and the means around, “build the wall,” where that comes from, where that sentiment comes from, and how important it was, during his campaign, are things that we have to understand. And we have to continue to reckon with, because what it did was it opened a breach that allowed for that kind of white nationalism, the idea that the nation should be much more homogenous than it is, and should recognize white people at the top of a racial hierarchy. Even if white people aren’t the majority.   That’s the other thing that’s going on here, is you also have a big discussion about demography and demographic change. And that’s why immigration is such an important issue for the right wing in particular, is because this demographic change is happening. It’s going to continue to happen, it’s not going to go away. And so the thread here, though, is that when we get to January 6, there’s a moment where people are able to not just imagine what America could be, what the return could be. But they’re able, they’re called into action. This is their calling, they are showing up to the Capitol to enact their nationalism for this country that Donald Trump had promised them, which was being stolen by the reality, which is America is moving towards a multiracial democracy. And it’s going to happen both through demographic change, but also through the transition of our political institutions, to bring in much more diversity.   And so ultimately, when we look at all the symbolism that was present on January 6, there were so many ways in which we saw different versions of nationalism, show up all in one place, because they were really fighting for an aspirational America, where even though Donald Trump was the sitting president, he still seemed to represent the anti-establishment promise of a nation ruled by the people. But of course, when you look back and you look at the rabbit holes that these people were experiencing the election through, and the chaos of the pandemic, you realize that they were being told something that just wasn’t reality for the majority of the country.   FASKIANOS: Yeah, well, sadly, that is continuing as the narrative of the election, the big lie. I’m going to go to a Don Frew, who had raised his hand so Don, if you would like to ask your question, or I can read it, I know you also put in the chat, we’d love to have another voice. Can you mute yourself?   FREW: There we go. Can you hear me?   FASKIANOS: Yes. Great with United Religions Initiative.   FREW:  Right. Ed talked specifically about how QAnon uses Evangelical language and builds on pre-existing Evangelical ideas. But to what extent does QAnon spread in other religious communities, especially those of non-Abrahamic religions?   STETZER: Yeah, so we know QAnon has engaged in places with no religion, or with other religions, and variants of it. I would say that we shouldn’t be surprised that considering Evangelicals are the largest singular religious group, I guess other than the “nones,” or the non-practicing, but the largest singular religious group. So we shouldn’t be surprised that it’s going to be particularly prevalent in our conversation, though I do mention in my concern, that it might be disproportionately influential in an Evangelical context. I’m not an expert, for example, on QAnon’s engagement in Hindu communities or things of that sort. I’ve had several conversations with imams, who tell me that it’s not QAnon per se, but conspiracy theories take root in other religious traditions, but they often emerge from other historical factors. The other religious traditions may feel marginalized or isolated for different reasons. They may feel isolated or marginalized by other groups, that then they perceive to be this way. It’s much like the earlier question, where we talked a lot about Christian nationalism.   But it’s important to note that nationalism is on the rise globally. I mean, Duterte in the Philippines, Bolsonaro, Erdogan in Turkey, Bolsonaro in Brazil. And for that matter, the elections in Quebec in 2018, were, shocked the world with the rise of nationalism. So some of those places are very irreligious, Quebec, much more irreligious, one of the most irreligious communities in the Americas. And some of them are remarkably religious, like the Philippines, or even Brazil, for that matter. So I think there’s not always that correlation. Here where we are, it’s easy and right to make the connection, I think, with Christian nationalism, but I think ultimately, there’s a rising nationalism around the world, which I think has significant geopolitical implications that we need to address not all of it’s about religion.   FASKIANOS: Okay. I’m going to take the next question from Palwasha Kakar, who is at the United States Institute of Peace. “I’m interested in hearing more about Pastor Ed’s work with Evangelical pastors, how do you help them identify and work on deradicalization? Do you build on the international CVE, countering violent extremism, work in this area? Or how does it differ in your understanding?”   STETZER: First, we don’t call it deradicalization. First thing, but because nobody sees themselves as that. But I get exactly what you’re saying and appreciate the work of deradicalization. The language I used at the beginning, and the way, because I’ve written a lot to try to persuade Evangelicals on some of these issues. And I actually have, and I know it’s very easy for us to sit back and say, “oh, those QAnoners,” well, I actually have friends in the, who are self-identified QAnoners, in the Evangelical community, who actually text me when I’m being discussed on QAnon message boards. And they say they defend me on those message boards. But that’s another story for another day.   So for me, I try to frame in such a way that people can receive the message. And again, for us that often comes around in terms of discipleship. I talked about this on NPR’s Morning Edition. And the host asked me, and I kind of struggled because it’s like, it’s insider baseball language. I said, so there are things, I explained, that as Christians we want to disciple in, and things that as Christians, we want to disciple out. So what needs to be discipled in, in 2021? Well, it might be seeing yourself as a “world Christian,” seeing that men and women from every tongue, tribe, and nation are, that’s frequent language in the pages of the Scriptures. It might be helping people to see that, and language I often use is that we should not be among the gullible.   And I actually would point out, I mean, I do just so we’re clear, I do believe, I bet my whole life on the fact that there was a person who was dead on Friday, and on Sunday was back from the dead, and everything I believe, is framed and shaped around that reality. But I do point out how, as our Christian witnesses impacted the last slide that I didn’t get to, because I went too long in the first session, actually talks about the danger to our Christian witness. I lead the Wheaton College Billy Graham Center. So I care deeply about our Christian witness. And I pointed out somebody who kept posting about this QAnon conspiracy, and this QAnon conspiracy, and this one, and then it came to Easter, and they said, “oh, and Jesus rose from the dead.” And I would just say it’s really hard to persuade a world about a supernatural event called the resurrection, when you’ve posted six other things about bizarre conspiracy theories from pizza, Comet Ping Pong, to Seth Rich, and some of you know these different references, to Wayfair, to whatever else it may be. So I do try to frame it around, I will say that Jesus literally himself says he’s the truth. And I try to remind people that the last conspiracy, so many people jumped in the Wayfair conspiracies, some of you missed that, but it became a thing for a few days. And I encourage people, go back lovingly to those people and say, listen, that obviously wasn’t the case. Or somebody showed up at the Comet Ping Pong with a gun to find a basement. And there was no basement. And so at which point, do you say I’ve been fooled four times. But yeah, here’s the thing. Me, you, that’s not going to happen, when their pastor pulls them aside, when they’re friends.   And so what we’ve actually done, even in my own church, had someone upset and leave, because I have been advocating for vaccines. And they said, I’ve been fooled and tricked. And I have noticed that since I took the vaccine, my 5G cell phone reception is just way better. But that’s another story for another day. Sorry. I appreciate you getting the joke there, Irina. But what I would say is, is that what we did is when that person posted,” I’m leaving the church because our teaching pastor is for vaccines.” We just had somebody go and say, and talk to them, and I think they still left mad. But they also now engage a different congregation and seem to have moderated their views. So remember that people are best persuaded by people they already trust. And I think that’s going to be a key thing for co-religionists, not just in Evangelicalism like I am, but for other religions as well.   FASKIANOS: Thank you, I’m going to try and sneak in one last question from Bud Heckman, who has raised his hand. So Bud, over to you, and then if you could both give final thoughts, that would be great. And I apologize to everybody, we couldn’t get to all your questions. So. Your mic is open, Bud, so go ahead. We can’t hear you. Oh, it’s not working.   STETZER: That was anticlimactic.   FASKIANOS: That was anticlimactic. That is just too bad. Let’s see. I’m just looking. I guess we could just look into the final questions to see, if we could maybe just end with this one. According to recent poll, over half of Republicans believe the 2020 election was stolen from Donald Trump. What hope do religious leaders have to effectively counter digital misinformation in a society in which so many people are misinformed? This goes back to an earlier question.   STETZER: Dr. Donovan to you?   DONOVAN: Well, I mean, I can’t speak for religious leaders, but it affects all of us. But, if we look back to 2016, what happened immediately following Donald Trump’s win, was there was a wave of liberal, “not my president” protests. People can both believe that someone is not their president, or reject the outcome, it doesn’t actually necessarily have to directly lead to insurrection. Right? And so we can have doubt, I think, and that’s one of the things that religion helps us deal with, is the doubts that we have the questioning of leadership, the questioning of our morals, the questioning of social order.   And I think it’s really important that people do think through what it is that’s causing them doubt and I’m very, I was little like, “am I the right person for this conversation with CFR?” I know a lot about disinformation. And I know a lot about different techniques that we might use to counter, or debunk or pre-bunk misinformation. But one of the things that I really dug into when I decided to do this panel, is I said to myself, well, if there’s going to be a vector by which we do, combat disinformation, faith is going to have to be one of them. Which is to say that we’re going to need many pastors and religious leaders to speak up, to set the terrain of the debate, to help people understand that they might have doubts, they might have fears, but also that religious leaders can learn from this information research. Exactly what we discussed here today, that it’s really about the route the information takes to get to people, the sort of ambiguities that the conspiracy theory is supposed to be answering for them. Conspiracy theories really are about synthesizing information and making a simple scapegoat, so that you can kind of either make your determinations and then deal with it.   A lot of conspiracy theories end up with, well, there’s nothing I can do about that. The earth is flat. Well, there’s nothing I can do about that. And so it’s only when we get the combination of conspiracy theories matched with calls to action, that we have to be really cognizant, and then we have to activate. And then we have to have people who are trusted in our communities, be on the front lines of that activation, whether it’s up from the pulpit saying, you may have heard this, and I saw it on our Facebook page earlier this weekend, I think we should challenge that, I think that we should go this route, I think we should pray about it. Because I think that ignoring it isn’t going to help. And for right now, I think also we need to activate a public, like a mass awareness about the fact that a very small group of people are benefiting from the situation as it is designed, including platform companies are making a ton of money by advantaging openness and scale, which is really just handing over the keys to our cognitive security, to any old person that wants to run one of these manipulation campaigns. And at the same time, the rest of us are still trying to figure out simple, basic information about, back in 2020, it was how to vote, when to vote, where to vote, which would bring you into a bunch of propaganda, if you were searching for that, or how to get a vaccine. And so I see a huge role and an opportunity here for people to start to question and have doubt, but also have resolve to try to figure out well, what is the right course of action? And how dangerous is this in comparison to what I might be able to do something about in my own life. And so that’s how I’ve come to think of the problem. And I’m really just intrigued by the pastor’s research and can’t wait to read more.   FASKIANOS: And Pastor Stetzer, any last words from you to leave us with and what people can do.   STETZER: Faith traditions, Evangelicalism, my faith tradition, has a long history of making mistakes and resetting, and making mistakes and resetting. After the January 6 riots, I wrote an article in USA Today called, “Evangelicals Face a Reckoning.” And I think that’s true. And part of that’s internal. So our hope is, my hope is, as someone who literally believes the things I’m not some outsider, I really do see how God is even at work in the world, and work in our churches, that our churches will stand up and stand out in a difficult time, many have in ways of serving their communities, in the midst of COVID, I think we need to serve our communities, through intellectual discipleship, better ways of thinking politically. And helping people. Gullibility is not a spiritual gift. And we have to help people to be more discerning in their understanding of the culture and the context around them. It’s multifaceted. We talked about actions that different parts and parties need to place, I spent a lot of time just two hours ago, I’m at a meeting in Colorado, just spoke on some of these issues.   One of the most controversial days for many people, many pastors who texted me, was the Sunday after the election in November. Do I pray for President-Elect Biden? This has never been a question before. Everyone always prayed, I guess during maybe Bush v. Gore, the Bush-Gore, afterwards, people were unsure. But this is a case where the election was soon called, by all main, even including Fox News, all mainstream news. Yet pastors didn’t know what to do and still struggled with it. It’s going to take some courage. But that’s hopefully, that courage comes from a relationship with the Lord that causes us to want to do what the writer of Hebrews says, and I’ll close with this. Hebrews is a book in the New Testament. The Hebrews says, to provoke one another, love and good deeds, I think that’s part of our responsibility, to tell the truth, help people understand the truth, and to make sure that the truth is the focus of our beliefs, and what’s propagated amongst our congregations. Thanks so much for the opportunity to share.   FASKIANOS: Thank you both. This is really fantastic. And we look forward to reading your forthcoming books, your past books, listening to you on air on your show, Ed Stetzer Live, and you can also follow them both on Twitter, Joan Donovan @BostonJoan, and Ed Stetzer, @EdStetzer. So please do that. I also encourage you to follow CFR’s Religion and Foreign Policy program on Twitter @CFR_religion. Reach out to us at [email protected], with ideas, suggestions, we will also be circulating the link to this webinar. So you can watch it again because there’s a lot of good information. And share it with your colleagues. So thank you both and thank you all. We look forward to continuing the discussion.
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  • Media
    Misinformation and Trust in Media
    Play
    Daniel Acosta-Ramos, investigative researcher at First Draft News, shares best practices in fact-checking and monitoring misinformation. Joy Mayer, founder of Trusting News, discusses how local journalists can demonstrate credibility and build trust in their reporting. Carla Anne Robbins, adjunct senior fellow at CFR and former deputy editorial page editor at the New York Times, hosts the webinar. FASKIANOS: Welcome to the Council on Foreign Relations Local Journalists webinar. Today we are going to be discussing misinformation and trust in media with Daniel Acosta-Ramos, Joy Mayer, and Carla Anne Robbins. I'm Irina Faskianos, vice president of the National Program and Outreach at CFR. This webinar is part of CFR's Local Journalists Initiative, created to help you connect the local issues you cover in your communities to global dynamics. Our programming puts you in touch with CFR resources and expertise on issues of international importance and provides a forum for sharing best practices. So thank you all for being with us. I want to remind you that this webinar is on the record, and we will circulate the video, transcript, and other resources after the fact. We'll also post it on our website, CFR.org/localjournalists. We've shared full bios prior to this webinar, so I'm just going to give you a few highlights of our distinguished panel. Daniel Acosta-Ramos is an investigative researcher at First Draft News. His work includes researching myths and disinformation on Latinx and Spanish-speaking communities in the U.S. Originally from Venezuela, Mr. Acosta-Ramos has previously worked on projects to monitor social unrest in his home country. Prior to First Draft News, he worked as a security analyst for Oxy. Joy Mayer is the director of Trusting News, a research and training project that empowers journalists to demonstrate credibility and earn trust. She's also an adjunct faculty member at the Poynter Institute. Prior to Trusting News, she spent twenty years working in newsrooms and teaching, including at the Missouri School of Journalism. And Carla Anne Robbins is an adjunct senior fellow at CFR. She's faculty director of the master of international affairs program and clinical professor of national security studies at Baruch College's Marxe School of Public and International Affairs. And previously, she was deputy editorial page editor at the New York Times and chief diplomatic correspondent at the Wall Street Journal. So welcome to all of you. Thank you for being with us. I'm going to turn the conversation now over to Carla to have the exchange amongst the three of you, and then we'll turn to all of you for your questions and comments. Carla, over to you. ROBBINS: Thank you so much, Irina. It's great to see you as always. Thank you so much, Daniel and Joy, if I may, and thank you so much for joining us. It's always a delight to talk to our colleagues and such an incredible time in journalism in such an incredibly challenging time in local journalism in particular. So thank you guys for joining us. I know you’ve got a lot of questions for Joy and Daniel, but I'm going to start at the prerogative of the moderator because I've got my questions, too. So, Daniel, I'm going to start with you. In 2016 when I started writing about misinformation, the focus was all on one area, the U.S. elections, and one malign actor, the Russians and their amplifiers. So today's ecosystem, which is a nice way of basically saying swamp, is far more complex and a hell of a lot scarier. And the mistrust in the press is a hell of a lot more profound. So can you describe right now what are some of the main issues—it's a lot more than the election—that are drawing the most misinformation? And who are the actors? It's not just the Russians. So who do we got to worry about out there? It's a scary place. ACOSTA-RAMOS: It is indeed a scary place. And first, just thank you for the invitation. It's an honor to be with you all. And just to answer your question, the ecosystem, which is a word that I use a lot, of misinformation and the misinformation landscape is vastly diverse. And as you said, it's not only the Russians, it's not only the Venezuelan Army, or the turkey marketing company. We have a lot of misinformation growing out and about in U.S. space—Facebook pages, WhatsApp groups, Telegram channels. So the misinformation that we were kind of introduced in 2016 is vastly different. The themes and topics are just basically infinite. There is a strong feeling, there is a strong base of misinformation spreaders that take on politics, the big lie, and other, you know, U.S. policy-related issues. But the big thing that we're seeing now is health misinformation. And health misinformation goes beyond just the vaccine, the Pfizer shot, or the Johnson and Johnson shot. It goes to the safety of things that we take for granted such as the MMR vaccine and other, you know, medical advancements that we had had for a very long time. And this new wave of health misinformation is coming from people, from influencers, from content creators that are not labeled. They're not identified as misinformation spreaders. They might be a wellness instructor, a yoga teacher, or any other popular, seamlessly, inoffensive content creator that is actually spreading misinformation. So this swamp, as you tell it, is completely different than in 2016. And it's something that we researchers and journalists and local journalists have to handle. Yes, misinformation has a little bit of a Russian bot operative and that kind of stuff, but most of the content that we're seeing in our Facebook feed, in our Instagram posts, in our WhatsApp groups actually comes from people just like you and me that got something and shared it accidentally because it generated a strong emotional reaction. ROBBINS: So are these real people? I mean, because of course in 2016 they looked like real people, but then we found out they actually weren't real people. They were bots or they were people sitting in St. Petersburg who were sharing things. A lot of these things you're talking about are also being amplified. If you go on to RT, you know, or on Russian sites or on other sites, you see that sort of vaccine misinformation is also being put out because it goes through a, you know, it creates fundamental mistrust in our institutions. But those are real yoga instructors pushing these things out? Why? Why are they doing it? They seem so healthy. ACOSTA-RAMOS: Without no doubt I want to reiterate this. There is, you know, some bad actors in foreign countries—Russia, Turkey, Venezuela, many others. But what we're seeing day to day is that those yoga instructors that are real people—and this is a confession I have to make. I was actually following one of those misinformation spreaders in my feed. So once, at some point of my life, I actually liked what the yoga teacher had to say and I followed him. And now I have vaccine activists spreading misinformation in my personal feed. This misinformation, you know, basically spreads to everybody. It's not a problem of people who are highly educated or working class. No, it will affect us all because it is, you know, everywhere. And yes, they are real people. Yes, they are yoga instructors, wellness stores, even doctors. And to determine, you know, what is their motive, it's really, really hard. There are a few things that we, you know, suspect. First, there is a financial incentive for misinformation spreaders. If you have a big YouTube audience or if you have a big Facebook audience or you have a big Telegram audience, you can monetize that through merchandising, through monetization, and views. And there's even people that will use features, like Super Chat, that will let you, in YouTube, donate directly to the content creator live while they're broadcasting. So one big part of it is that it is a financial incentive for people that express misinformation, because sadly, it's popular. And there's other people that actually believe in those things that we might consider discredited or, you know, antiscience. So I think those two things, basically, like a cult mentality and a financial incentive, are two powerful reasons for why people create misinformation. But the other side of the coin is that people share misinformation, regular people just like you and me that share misinformation because we received this almost apocalyptical message that triggers an emotional reaction in ourselves. And then we send it to her friends and family, to my dad or my uncle because I'm worried about the situation. And almost unconsciously, we're part of this gigantic misinformation ecosystem. ROBBINS: So I'm going to come back to you and talk about how we deal with this as reporters in a minute, but I want to go Joy. So Joy, in 2017 the national media had something of a reckoning about how we had blown it in covering the campaign. You know, everyone was chasing after Hillary's emails the way six-year-olds all chase after a soccer ball, which was that, once again, too benign a description of how we blew it. But even now there's still a tendency to blame others for the lack of trust in the press. It's the trolls, it's Donald Trump, both of whom actually deserve an enormous amount of blame for the lack of trust. But, you know, the mission of Trusting News is, you say, you identify things news audiences don't understand about how journalism works and use engagement and transparency strategies to rebuild trust. What are the sources of this mistrust? How much of it is due to misinformation and how much of it is due to—how much of it is our responsibility? How much of it is more profound things going on in our society because we got to figure out what the problem is before we can figure out how to fix it. MAYER: Yes, I think that it's really important to understand the complexity of the situation. Even a concept like misinformation can mean so many different things. Like a yoga teacher sharing, in good faith, something that's not accurate about how careful we need to be about what we put in our bodies and maybe the vaccines, like, let's say, for whatever, that's misinformation and especially for local journalists, that is something they're hearing and that is something their audience is hearing and genuinely struggling with how to process. That's why when we're talking about local journalism, specifically, you know, it's a different landscape if your job is to cover Russian influence in the election versus what is my community hearing that is preventing them from making well-informed decisions about our shared democracy, our shared community, their family safety, whatever it is. And so, you know, when it comes to really processing different sources of information, we really preach a transparency, I mean, an empathy around the difficulty of being a news consumer because it is really tough sometimes to tell what is a legit news source, where information is coming from. I don't know about you guys but I get a lot of Facebook messages from people in my own networks because I'm like the journalist people know, right, and they'll say, “Joy, help me figure out if this source is legit.” And sometimes it's actually not that easy to tell if the source is legit. Most people are not news junkies. They don't spend a lot of time trying to figure out where they get their news. They don't think about it that much. They don't give money to any news. They have a casual relationship with information sources. So for them to figure out which ones are ethical, responsible, well-sourced, well-intentioned, staffed by professionals, it's actually complicated. And so that casual relationship also means they don't spend that much time wondering how news works. They genuinely don't know that the reason we spent so much time in the story on this side of the story and had only one sentence from this other side of the story is because that's all we could get. Not that we have an agenda that means that we purposely left most of their side of the story out, right? People don't know that, and there's no reason they should know it because we can wish that they knew it. But they don't know it because we don't explain ourselves. So, there are a lot of reasons that people don't trust the news. Some of its institutional, you know, people don't trust the government and the military and banks and religion as much as higher education. You know, trust is falling in institutions all over the place. But when it comes to what local journalists can do, we really start by figuring out what kind of feedback are you getting about what people do and don't understand about your own work and the information landscape in your community and how can you improve that. ROBBINS: So the polling of those suggests that certainly, or most recent polling, which is a 2019 Gallup/Knight polling, suggests that people trust local news more than they trust bad people like me and national news—they particularly hated the New York Times—but they still trust local news a lot less than they trust even local government. So is it, you know, just a general loss of faith in institutions? Is that what we're grappling with? Or is it because social media and there's just a cacophony there and the press is seen as just one more extension of people who don't even distinguish it? You know, everybody's got their own truth and your—is that what's really going on here? I mean, what is it that we're really up against that makes people so fundamentally mistrust “the press” and particularly the local press, which, you know, people really used to see as, you know, a fundamentally really trustworthy institution. MAYER: It's true that people trust local news more. And it's true that trust in local news is declining and that people used to trust it. They also used to trust just network news. You know, I think that the national conversation and messaging around journalists as enemies of the people and the fake news, like, that is absolutely trickling down. You know, when I sit down with weekly newspaper publishers in Texas who've served their same communities for decades, their relationship with the people they serve has changed because the messages that people are receiving about the role of journalism and society, the perceived agenda of journalists, who journalists even are, it definitely has an impact up and down the food chain of journalism. It just cannot be overstated how complicated it is to try to sift through information and the barrage of information that's constantly coming at us and how many choices people have. There is a 100 percent huge increase in irresponsible messages coming at people. And so, you know, one thing I think is really important to remember is that we don't deserve automatic credit just because we have the title of journalist. There are a lot of things done in the name of journalism that I think are irresponsible or unethical or sensational or not a reputable place I would point people, right? So I'm not here to defend the whole industry of journalism. I'm here to say if you do mission-driven, responsible, ethical, professional journalism, you need to explain to people what sets you apart from the rest. That's not an automatic thing. The fact that I work at this news brand, that maybe they haven't even heard of or haven't actually really consumed, or maybe they always get me confused with my less responsible competitors—it is complicated to be a news consumer. There are people who have beefs or assumptions or really justified perceptions of news organizations that has caused them to have lower trust. But I also think it's important to keep in mind that a lot of people have very casual relationships and have been misled by information enough times that they kind of just go over it and don't trust anyone. ROBBINS: So I want to come back to you about the services you provide and how you can help people deal with it. A lot of this is self-awareness, not just, you know, what you're going to be pushing out. Some of it is just self-awareness about exactly what you said, which is we can't take it for granted anymore. Let's talk to Daniel, and I'm just going to ask if we can share something from your pretty fab website. So thanks so much, Joy, for doing that. So, Daniel, can you talk a little bit about, you know, the challenge here, which is as much as we can automatically, you know, rely on trust, part of our job, actually, is to translate, to debunk. You know, people don't have the time to do this. And one of the reasons people call Joy is because they do sort of expect you to sort out the BS from the non-BS. And so how do we as reporters, and particularly as local reporters that don't have infinite resources, how do we get ahead of the wave? It's a hell of a lot harder to debunk something when it's really fixed in people's minds. How do you get ahead of a story? And one of the things that you guys do there is raise the alert when something is bubbling up. So certainly they can go to your Vaccine Insights Hub and warn people about trending stories about, you know, something on YouTube, which says that vaccines are actually abortion drugs or something like that. But how do you get ahead of the wave just as it's coming rather than letting it get really fixed in people's minds? ACOSTA-RAMOS: I think the secret to that recipe, which actually lies in local journalists, is that when we detect a new narrative, a new thing that is bubbling as you said, a new thing that we catch in, you know, a yoga teacher's Instagram feed, or Telegram, or in the dark places on the internet is that it's better to “prebunk” than debunk and preemptively alert your community of the things you may see or might explode, you know, in a few days or in a few weeks. When we structure information as a “prebunk” before it actually explodes, the communities already know what is BS and what it's not, who is the actor involved, what are the claims, and what is the actual fact. So I think “prebunking” is an extremely effective tool, especially for local journalists because most of the narratives we catch, most of the, you know, perpetual false claims that we detect originate in local groups, originate in local communities, you know, in this new Parks and Recreation Facebook group or in this Navajo Nation meeting place in Facebook or in Instagram. From that local place it gets, you know, to the point in which it is shared about this national voice of misinformation or those really important misinformation spreaders at a national level. It does originate locally, and if we can target misinformation at a local level preemptively early, the fact it will have after it goes mainstream, let's call it that way, it will be way less. So I think, and this is something that we preach at First Draft a lot that “prebunking” is absolutely necessary. Of course, we have to be responsible with something that we call the tipping point. It's not exact science; it's more of an art. If you do it too early you pose the risk of informing, you know, something completely unnecessary to your community. But if you do it too late, it's already in their brains and we will have some of a confirmation bias. So it's definitely a challenge, but I think local communities, local journalists, community newspapers have a great advantage that they know their community, they know what they're talking about. So I will say that that's the place to start. ROBBINS: So tell me a little bit more about what's a “prebunk” story for a local journalist. I mean, I'm looking right now on my screen very closely because I've got many things going on my screen, including my questions for you guys. So, the merging narratives, okay? The guidance around hugging in the UK as far as claims and undermining trust in COVID-19 vaccine or tourism agencies. I mean, tell me something that, I mean, hugging would be a good story, but I thought the abortion one on YouTube was a particularly worrisome one because abortion is such an emotional issue. How do you, A, decide—I mean that's on YouTube. You guys found that on YouTube. How do you, A, decide, and I understand that's art more than science, that it's bubbling up enough that it's worth raising rather than running the danger that you're going to be an amplifier by writing about it, and B, how do you write about it in a way that, you know, that you actually can debunk it, you know, that is it persuasive? ACOSTA-RAMOS: Well, the first one is when we see claims or narratives in different platforms, it's a good time that the tipping point is getting closer ROBBINS: [Inaudible] when it's cross-fertilizing? ACOSTA-RAMOS: Exactly. If we see the same thing on the dark, you know, sites on the internet and then we immediately we see it on Facebook or on Twitter, it's probably time to alert our community-based organizations, journalists, local journalists, you know, from that claim. The other question is how do we make it, you know, shareable? I love a good explainer, and I think people love it too. A quick format, beautifully done, lots of infographics that will explain in an easy way not to say whatever the yoga teacher said—the yoga teachers will hate me after this panel—but whatever the yoga teacher said is false. Instead of saying that, just explain the circumstances and the facts without mentioning the yoga teacher. Don't give the stage to the misinformation spreader. Do not repeat the lie. Just state the facts and alert your community. You might be seeing some claims that said that, you know, vaccine causes abortion or you can share this spike protein. That is not true. Here's the data. Here's a trusted voice. Here's here, here's that. And something, and I think this is particularly important for vaccines and particularly important for local journalists, is that you need to find a local voice that, you know, it's an expert about this. For instance, I'm based in Houston, Texas, and we have Dr. Hotez, who is this fantastic scientist that knows a lot about vaccines and how they work. I rather use Dr. Hotez instead of Dr. Fauci because people actually know this guy here in Houston. And we need to find these local voices that will have some sort of relationship with the communities we're serving and that, I think, will not solve but it will ease some of the untrustworthiness that people have toward media, and that's the coast elitism or the New York-centrism or the Washington-centrism. And I think, you know, it's just a little bit of help to fight, you know, both misinformation and trust in your outlets. ROBBINS: Great. Okay, that is it. So before I take down the shared the screen, I did want to say that one of the services you can provide and that your website can provide is you guys can do the digging and raise the alarm when things are beginning to cross-fertilize, when you think that they're bubbling up to that. That's one of the jobs that you do at First Draft. So people can go to your website and see what's bubbling up. But what you're saying is then they do the reporting in their local community to where the credibility is? That's basically the advice you're giving. ACOSTA-RAMOS: Correct. And we also have tons of resources, especially when it comes with vaccines because we acknowledge that, until this point, probably if you were a reporter in the community level, you didn't cover vaccinations. You didn't cover a rollout of a new technology that took, you know, thousands of millions of dollars to develop. We created a long format of several trainings for the vaccine. It's available in the Vaccine Hub. It's a fantastic resource that is available in different languages. So for local journalists that serve immigrant communities and for local journalists that serve, you know, people that may not speak English, it is available in French, Spanish, Hindi, and other languages. So I highly recommend that and not just the research that we do but the training and media resource that we have as well. ROBBINS: That's great. Thank you so much. So we're going to go to Joy now, who also has a fabulous website. I'm equally blown away by your website and all the advice and services you two provide for journalists. So if we can put up your website, which is great. So, you know, we were talking before that a lot of this is transparency and self-awareness. So can you talk, you know, you've got these series of tips here. People can sign up for your newsletter but, you know, talk to me about your theory of the case about what journalists have to do to, A, develop self-awareness, and B, to reach out to the community to deal with this wave of misinformation and the lack of trust? MAYER: Yes, I mean, journalists like to think that we can overwhelm people with facts and that will take care of the situation. So here's the, you know, twenty-seven-point list of reasons why you can trust the vaccine is not going to have nearly as much effect as, to Daniel's point, a local doctor you trust saying, “Guys, it's really okay. Your family is going to be okay. Go ahead and do this.” And, you know, to get researching for a second, we talked about the distinction between cognitive trust, which is like the brainy trust, and effective trust, which is I feel like you're on my side. I feel connected to you. I think I can trust you. You're one of the good guys. And so, really, for local journalists, we talk a lot about what basic things do people not understand about you and what is your counternarrative. So, for example, if you get a lot of complaints on your Facebook feed of people saying, “Why are you posting the story on Facebook when I can't read it because there's a paywall? You should only post it if it's free.” Well, have you explained why you need revenue from your community? How much of your budget that costs? How many local staff positions that get money from that? You know, how little the money is? How advertising dollars work? Whatever it is, do you have a counternarrative about why you charge for news and why that's important? So often we don't take time to explain it. We just think, gosh, people think we're greedy, like, that's dumb. They don't know what they're talking about. And so if you want to be trusted to provide credible information, they need to understand who you are. You don't get automatic trust. And so for us we'll take something like, oh, people are complaining about paywall. People complain about bias and Associated Press stories. People complain about, you know, their perceptions of like national and world news, and they think your local TV station is so biased but really what they're complaining about is the CNN feed that runs on your website or whatever it is. So we just talk a lot about understanding what do people actually think of you, what did they not know, and what are you actually doing to clear that up or are you just wishing that they understood? So, like Daniel, I think those of us who work in sort of the journalism support space are, like, both really grateful when we get journalists' attention. Thank you to those of you showing up today. And, like, hey, you guys. This is free. We can help you. There are a lot of resources here that can help you if you're trying to figure out how to do this. ROBBINS: So I thought, you know, you got in your COVID, which is a little bit further down on this page. I mean, your number one tip, which I actually wish the U.S. government would follow as well. I remember when I was an editorial writer and people would call me from the Obama administration and I would every once in a while lose it and say, “I'm tired of doing your work. Why do I have to explain? You need to explain.” But your number one tip is telling your audience that COVID-19 information might change, that it's not, like, this is the number one critique of them. You tell us masks are one thing and whatever. MAYER: I mean, people are holding on to that, that mask discrepancy from, you know, twelve months ago, people are holding on to and it's super-breaking news coverage as well. Like, if you told us there were two people who died in this shooting and now you're saying it was just one, were you hiding it from us? Do you not care about the facts? What is it? And you're, like, that's what the police said and then we learned more. Like, that's how these things work, right? That's how science works. You learn more. That's how reporting works. You learn more. But people don't know that. They're not giving us automatic credit for it, and so we can accept that or we can do something to try to educate them. ROBBINS: So, this is an interesting question about are we changing the way the basic structure of a news story? I mean, rather than putting this in a correction or putting it in a box or putting it way down in B matter, does context have to progress a lot higher up into a news story in a context of time in which people are so skeptical of “we told you X and now we have to tell you why?” Are you talking about a fundamental change in the way in which we structure news stories? MAYER: Yes, I am. And we have some great research that shows that people appreciate it. We did some focus groups of TV stations that say, you know, you add a total of twenty seconds maybe to an on-air story that explains why you're doing the story and something about a decision you made while doing the story. People find the story and the station more credible. It's not a heavy lift, but it is a 100 percent update in what we think the job of journalism is. It's understanding our audience well enough to know, you know, they might assume this about us or they might not know all of the time we spend making decisions in the newsroom. It's all invisible unless we talk about it. You know, the thirty minutes we spent on should we name this person, which photos should we use, how big a deal is this story, how do we replay a similar story last year—all of its invisible. And yet we pat ourselves in the back for it and feel good about it and are frustrated that we're not getting credit for it. ROBBINS: So I have a million more questions for you guys, but we already have a question in the Q&A. So I'm going to turn this over to Irina, who's going to who is going to invite people. I'm going to come back because I have more questions. Irina? FASKIANOS: Fantastic. So now we'll go to all of you. If you can raise your hand and accept the “unmute” prompt and tell us who you are when I call on you. So let me just get up. We've got— ROBBINS: Somebody already got in. Rickey Bevington got in first on the Q&A. FASKIANOS: There you go. Rickey from Georgia Public Broadcasting. Thank you, Ricky, for your question. Tips for finding out about local misinformation before it goes viral. We'd have to assign a reporter to sit on Nextdoor and get invited into thousands of private Facebook groups. Who wants to take that one? ACOSTA-RAMOS: I can say Nextdoor is a hugely problematic space. And it's hugely problematic because if you're doing research like me for several different cities or several different states and you know, it's kind of impossible to get invited to eighty or eighty-five different communities. It is hugely problematic. You know, basically you can post whatever you want there and be a misinformation spreader and basically you won't ever get kicked out or, you know, even get an alert that you're sharing misinformation. So it's a place where all misinformation, conspiracy theories, and bad things live. And it's an app that most of American suburbia have installed on their phones. So, I think it's a great thing for you to be there but just be mindful and careful that people may not need to hear another story about 5G causing cancer or something like that. And just be mindful of the beaten pieces that you grab and try to—what we do and what we find the most interesting is when we see patterns. I'll go again with vaccine shedding and abortions for people that are not vaccinated because it was really strong in community-based groups. We saw the pattern in one group in Facebook and Instagram. When we saw it in different places we had to alert our community-based organizations and are part of the journalism [inaudible]. So if you see a pattern on local Facebook groups on Nextdoor, which is hugely problematic, in a Telegram channel, which is, I think, an important space also to be, it might be the best, you know, the best time to alert your partners and your newsroom ROBBINS: The real question that I think Rickey is asking is one of the resources which is, you know, most local news organizations don't have the resources to sit on Nextdoor. You know, when I was at the Times, we had the resources for people to spend on things like that. I don't know about Nextdoor, I'm now showing my age but certainly, I mean, there are people whose job is to spend all their time looking at Twitter. So, why can't a local news organization do that doesn't have somebody assigned to do this full time? Do you guys monitor Nextdoor as well? Are there, you know, Joy, do you know about, you know, other local sources, you know, that are locally organized and pooling resources potentially to do this? You know, Patch doesn't exist anymore but, you know, is there like a disinformation resource there or something like that? MAYER: I don't know in terms of sort of collaboratives to sort of take on the work. What we really recommend is that the investment of time you spend listening to your community, which is basically what we're talking about, right, monitoring community conversations, you obviously can't monitor all of them nor should you try. And that's always been the case that it's not worthwhile to do it all the time. But when it matters a lot, when you're trying to reach out to a specific community, you're going to listen more to what they have to say. When you're really investing in a specific topic, you're going to figure out where people are talking about that topic, right? So I do think that if covering vaccine adoption in your community is part of your beat, you are going to look for places where people in your community are talking about vaccines. That doesn't mean, you know, it could come up in any one of thousands of Facebook groups. But there are some worth probably more likely, right? I definitely could point to the ones in my community where it would be worthwhile for a reporter to be there. And what we're suggesting is an update on what you're listening for. Not just story ideas, which reporters have always known where in their community to look for story ideas like you're eavesdropping at the coffee shop. There's this one Facebook group where parents hang out and the education reporter pays attention, whatever it is. Instead of just listening for story ideas, listen for misassumptions about what you cover. Listen for people spreading misinformation. Listen for misassumptions about you and your ethics and your integrity as a news organization and then decide I can address all of it, but where does it seem like it's risen to the level where this could be actually problematic or this person talking actually has a wide audience or this person is saying they also saw it over here. So we need to be on the record clearing that one up. ROBBINS: So we have another question. FASKIANOS: Yes, from John Allison. The number of our readers who see the AP is biased is so alarming. Thanks, Joy, to you for knowing that. Could you talk a little bit more? He'd like to hear more about that from others. Are you hearing the same? MAYER: So at Trusting News, actually, we are just wrapping up a project where we worked with twenty-something newsrooms to interview people who lean right in their communities about what they think about local news. And as I've been checking in with each of those newsrooms to see what those interviews were like, I was talking to an editor in Missouri this morning who said she was just blown away by how many perceptions of her community newspaper were based on perceptions of her staff's selection of and placement of and headline writing for Associated Press stories. It is frustrating and alarming and sometimes out of local journalists' control. I'm sure some of you work at news organizations where there's a hub somewhere that picks the AP stories and you don't even have anything to do with it and yet your community is really basing a lot of their perception on that. I think one problem is that journalists don't see that really as part of what they're offering. They don't really take ownership over it a lot of times and yet people do turn to you for all the information you're providing. So it is a choice in your newsroom or your news organization to say people need state, national, and international coverage. We are going to get that from the Associated Press. We pay for the rights to publish that. We trust them because of X, Y and Z. There's research that shows that they've covered this for a long time and that they're a solid choice. We don't explain any of that. It's not part of how our local newsrooms think about what they're offering. And so we're working on strategies and have a lot of ideas about what it would look like to just to have a better conversation about what role that covers. ROBBINS: Can you explain something to me? Why is it that the people mistrust the AP? I mean, the AP, it's like, you know, it's like cream of wheat for God's sake. It's about as basic as you can get. MAYER: I think a lot of it is story selection. And I think it, I mean, there's no way, as with so many things, about perceptions of news. It's impossible to separate it from the Trump years and the perception that national journalists had nothing but criticism for President Trump and that we covered every sensational tweet and the perception among his supporters that he did not get credit for things that went right. I think if the media diet you're consuming is telling you that the mainstream media won't give Trump credit for anything and jumps on everything, then which AP stories you select is seen as part of that bias and not only the word choice in the stories, ROBBINS: But is it because it says it's from the AP or is it just anything that's national or international news in your local paper? MAYER: Well, there aren't a lot of options in most local papers. ROBBINS: That's not what I'm saying. Is it the mistrust of running national and international stories or is it the mistrust of the byline from the Associated Press? MAYER: It is the mistrust of national journalism as represented by the Associated Press because that's the only option there. ROBBINS: So people would rather just have local newspapers that just covered local news? MAYER: No, they wouldn't actually. Again, most people are not thinking about this all that much. They have a sense that national news coverage is unfair and that journalists are all liberal, that there's an agenda behind all of it and that journalists are selecting stories that reinforce their worldview and purposefully hiding stories that contradict their worldview. And people are being so conditioned for what we call confirmation bias, which is if it's not coming from my worldview, if it's attempting to be neutral, it actually is not fair. It's leaning the other direction. I mean, there are a lot of factors, but fundamentally, if you read your local newspaper and spend the day watching Fox News, then what you see in your local newspaper is not going to match the national narrative you're used to. And it's going to seem as if different things are being highlighted. The tone of the story is different. I do think it is worthwhile for journalists to have more self-reflection around what blind spots we might have because of who we are as journalists and how that separates us from the communities we serve. I was on this morning with a community and a newspaper's editorial page, both lean right, and what that looks like. So lots of conversations to have there, but fundamentally, how local news organizations provide national news is something we need to talk more about. ROBBINS: Thank you. FASKIANOS: Great. John Allison is with the Pittsburgh Tribune. So I'm going to go next to Geoff Carr, who works at the Sentinel and is also an associate professor at North Idaho College, which is a community college. He's often “shocked by how much vitriol gets directed toward the media.” His students often make claims that the media is biased. I challenged them to send me an example of this or something they consider fake news. I've had two students take me up on that offer and both of them failed to provide a single news article. The first sent me a speech transcript from Nancy Pelosi. The other sent me a letter to the editor, a book review, and a few pieces clearly identified as an editorial or opinion. How can we combat misinformation if so few of our citizens can even recognize legitimate news sources? ACOSTA-RAMOS: I'm going to say it—media literacy. But media literacy, and I think this is pivotal, this is really important, media literacy has to start in preschool if possible. Not in the university, not in higher education. It has to be—and this is a great project, I think, it's from Washington University that's doing that in high school for high schoolers to identify, you know, the provenance and media sources and media-wise as a [inaudible] project with adolescents, with young people. And I think it's pivotal for the communities to help and to be taught in media literacy standards. Because the root of the problem is that, as Joy said, we have a casual relationship with information. We don't care. You know, most people will just grab whatever they receive in Facebook without thinking about it. And I always will remember this piece of an NPR interview in which a lady basically said, “Oh, I just heard on OAN,” One America News Network, “that this thing happened.” And the reporter asked her, “Have you heard about them before?” And the lady suddenly considered a realization that she has been sharing something from a news network that she doesn't know and she has never heard about. And when she Googles it, she says, “Oh, they share fake news. Well, don't they all?” So this relationship with the media and with the terrible term that is fake news needs to be addressed through media literacy, the younger, the better. I think it's a hard multilateral, you know, conversation that we need to have but mutualistic is really important. MAYER: I just stuck in the chat, we have a Trust 101 class that we teach and we do one specifically for educators. As part of that we have a collection of assignments educators can use, some developed by people in our class. So Geoff, I stuck a link to that in the chat. You know, there are a lot of assignments you can do to say, “Let's strip away the branding and just look at four ways that a story was covered and see if you can guess who might have done it and analyze what the differences are.” I think it is—so we can, I guess my answer is we can wish that people understood how to vet sources of information. Or we can, like, you know, wish upon a star or we can build things into our processes in our teaching that educate people about that. I am actually floored by how easy it is to not know the difference between news and opinion these days. Our industry does a terrible job at this. It starts with cable news. It's impossible to tell sometimes which talking head is an analyst, a commentator, reporter, or an anchor. Anchors share all kinds of opinions. It's complicated. But even in a newspaper story, maybe in print, it seems really obvious because something's on the opinion page that its opinion, but you know how often that word “opinion” doesn't follow when it's posted on Facebook. So somebody will say your news organization sharing something saying, “Our congressman needs to do this.” And the word opinion isn't there. Maybe if you click through it's a little above the headline but not a first impression. We just do a terrible job differentiating. We need to accept that that level of media literacy is part of our job. FASKIANOS: Thank you. We have a written question from Aly DeMarco, who's at the Daily Beacon in Tennessee. Do you have any tips for how to cover misinformation in a manner that will lower the possibility of being accused of giving a platform to that misinformation? ACOSTA-RAMOS That's a great question. And, again, this tipping point that we were talking about, it's hard to determine. But when it comes to local issues, I think the tipping point is lower because for the national conversation when I see a post that is be shared two hundred thousand times I know the tipping point is there, right, for a national audience. But if we are talking about, I don't know, a town in Tennessee that when the online chatter has been, you know, substantiated in several groups, I think it's better to alert your community, right, because that misinformation will grow in your community-based organizations and community-based groups. So if maybe three or four neighbors are already talking about it, it's time to address it especially if you live in a small town or a small city. So I'll say there's a bunch of resources in First Draft’s website and for sure in Joy's website as well. So it's free. I'll say it again, please go ahead. You know, there's several things you can do. There's a fantastic SMS course that you can take. It's two weeks. It's free. It's on our website. You will get a text. I think it's actually the best thing you can do, especially for older folks. You know, I enrolled my mom and my dad because they were just getting a lot of misinformation, you know, just sharing it on Facebook. And I was like, “Why?” Because the media literacy again and because it's easy to share. And it's easy to forward. So get the SMS course. It's fantastic. And you will receive bits of information every day for two weeks. And I think after that you will be better equipped to address misinformation especially at the community level. MAYER: I have one other tip to share about how to make sure your motives are clear when you share information. And that's to tell people why you're sharing it, just speak directly to them. You know, picture radio or TV being able to say, “We know it's complicated to navigate information these days, and we want to make sure that you know something you're hearing just isn't true. And that's why we're going to go ahead and share this with you.” That can work really well in that, sort of, informal language. It works really well in newsletters. It works really well in social. Tech stories or when it can be hardest to sort of sneak in that “here's why we're doing this story,” but it can work with a little box. What if each time you do these stories you had a little box with a story or an editor's note that says, “We don't ever want to contribute to the spreading of misinformation, but we're seeing this shared enough that it seems worthwhile to go ahead and let you know it's not true.” There's not a lot of downsides to that, and it just invites people to consume something in the spirit in which its intended. ROBBINS: Plus it also creates a personal relationship between you and the reader, which I think does take away some of that angst, that sense of elitism and one hopes could begin to create a certain measure of trust. MAYER: Yes, and it communicates about your values, right? My goal is for people to not only learn about what you're covering but learn about your values, integrity, and goals as they're consuming your information. Just have a general sense that is—just a drumbeat that you're making decisions carefully, that you have their best interests at heart, that you have a foundation of ethics you're based on. You know, [inaudible] ethics. We don't point to it. Hopefully they're on your website somewhere, but do you ever link to them and say, “in accordance with our ethics policy, we made this decision.” I don't know why we don't do that but we don't. FASKIANOS: Maybe it's a good time to start it in this day and age. So we have another written question. Nobody's raising their hand. Everybody's putting their questions in the chat, so I will continue reading. Natalie Todaro—she's the editor for the Stute, the student newspaper at Stevens Institute of Technology. “I often find that while we work to serve our community of students, some of these same students don't trust us. What do you recommend in terms of transparency targets, increased editorials to explain newsroom decisions, open forums, notes attached to content?” I think, Joy, that was where you were going so— MAYER: Yes, I think that especially for a student audience, man, I love video for that—Instagram stories, Facebook live videos. We worked with student media, Annenberg Media at USC in California and they did a wonderful series of sort of behind-the-scenes videos that they did as Instagram videos and then posted on YouTube so they could save them. But it's like, here's why we decided to cover this suicide that happened on campus when we normally wouldn't. Here is why we decided to cover this story in this particular way. It's very humanizing to sort of introduce yourself, like, “We're students too. Here's where I'm from. Here's what I'm studying.” You know, one thing I've learned about journalism is that it's important for this and here's some video of the newsroom. You're welcome to stop by. Like, there's this shroud of mystery that happens and journalists can be so worried about, you know, we don't want to make it about us. But the people don't know you. Most people have never talked to a local journalist. Pew had research last year that showed it was 21 percent of people said they had ever spoken to or been interviewed by a local journalist. And that number goes down if you're not rich, white, educated, and something else. There was another factor. But most people don't have a frame of reference. They've never met one of us, right? So whatever you can do to say, “Here's who we are and what we're all about. And we're not scary. Stop by and ask us a question.” I would really recommend you think about video, especially for the student audience. ROBBINS: So can I ask a question of the group, which you can either verbally or written respond to, which is what misinformation are you seeing bubbling in your community? You know, what are you most worried about? You tuned into this for a reason. So we're going to use you as lead sources. You know, what are you hearing the most of? Or did you just tune in because people don't like you and you want to figure out a way of getting past that? So what stories are you worrying about and in hearing most of? And while we wait, and I hope somebody actually responds to that question. I'm going to ask a question about another area of misinformation, which is we talked about vaccines, obviously, which is a very hot topic, but the election isn't over with for a lot of people in the country. And how much is the focus of your work, most of your work, dealing with this ongoing claim, utterly false, that, you know, the election was stolen and that the issue isn't over with? And how can people in local communities deal with that because that seems to be, if you look at polling data or the decision to toss Liz Cheney out of leadership in the GOP tomorrow, this is obviously an ongoing—for a certain percentage of population—really an ongoing trauma and one that goes to profoundly to the strength of our democracy. So Daniel, how much of that is still bubbling and how much of that is the focus of the work of your organization? ACOSTA-RAMOS: Sadly, those claims never ended. I think they were reduced in presence online because many of the groups repeating the big lie repeatedly, repeatedly every single day were either deplatformed or banned or, you know, they had to change their behavior and migrated to darker places on the internet. They're still there; we see it every day. It's constant, but I do believe that, and it's something that we can actually measure the amount of interaction that that is getting, it's absolutely diminished if we compare it to November, December. So I do think there is a lack of interest for the general public towards that, you know, misinformation is not as popular. Let's put it that way. But it's absolutely there and it's worrisome. And one of the things I'm particularly worried about is that the claims that we saw in November, they have basically evolved into something that is completely detached from reality to this point and is often accompanied by other conspiracy theories. It's often accompanied by other anti-Semitic tropes, by anti-LGBTQ propaganda, and some of the stuff. So it stopped being just an election issue and now it's basically like an umbrella of misinformation tendencies that it's really hard to address but it's there. But I do think it's not as popular or it's not as consumable as it was before. MAYER: Most people aren't news junkies and they have short attention spans, so I'm not surprised to hear Daniel say that. I think that people are kind of moving on and just doing whatever's in front of them today. When asked they probably will still say, and polling does suggest that people still would say, that their belief hasn't changed about the election. But, you know, just like we were talking about with vaccine experts, I think staying local is really important. And, you know, just making sure that it's local journalists we have all of our local elected officials on the record about where they stand on this. I put in the chat today's newsletter for Trusting News is about the public radio station in Harrisburg, Pennsylvania, and their efforts to continue to hold local leaders responsible for their votes and their public comments back in January. But that's, you know, there are people who are never going to believe that that changed it and that the election was fair. At some point you just have to set that aside and keep moving. ROBBINS: Irina, we had some people who wanted to respond to my question. FASKIANOS: Yes, the chat is disabled, but you could put it in the Q&A box. Sorry about that. So Rickey Bevington wrote, I live in Georgia where Congresspeople and state leaders spread misinformation relentlessly. Millions of voters believe it. We simply tell people it's false, but they're already convinced. Telling people the truth is not enough. And I know that J.R. Hardman also wanted to. He's AP with PBS Utah in Salt Lake City. So if you want to put in the chat that would be fine. Or you can also email us at [email protected] so we can sort of get a bead on those issues and maybe take them up in future webinars. MAYER: I would recommend having some boilerplate language that explains why you are so convinced that the election was fair. I think reminding people of the basic facts and asking, you know, if they, you know, if you have sources that have convinced you otherwise. You know, to a point I still am open to hear that, I guess, partly so you can debunk it. But your goal is not to persuade people who have entrenched in a view not based on facts that they're wrong. That's not the goal. The question, of course, is then whether they're using that as a litmus test to see if you're credible in the future. And I guess, I would say that it's worthwhile to engage so that you can understand where they're coming from and know what you're up against and have a chance to explain yourself. ROBBINS: But that does raise a really pretty fundamental question, which is, if it is a litmus test, you're never going to, I mean, there will be measuring you against it on everything else. And there's no way, I mean, you can't stand in front of a green wall and say it's orange just so that they'll believe you when everything else. MAYER: No, you definitely can't. There are some people who aren't persuadable, and I think it's an open question. You know, there's some people who think if the Washington Post published it it's probably made up. People who genuinely think they're sitting there inventing information, right? So there are people who are not persuadable. I think the jury's still out how big a group that is, how much this particular issue has influenced that. Again, for me, though, I focus on local, like, what does that mean for how you're covering your community? Are people genuinely afraid that you are going to bring an agenda or a lack of respect for the fact that they believe in to your coverage of the city council, of local schools, of local sports, of local arts? Like, I think the more you can sort of differentiate yourself from that, like for sure hold your state representatives and Congresspeople accountable for that, but that's not what most of us cover, frankly. Most journalists aren't covering the big lie and whether the election was fair and especially not right now. So I would say the more you can distance yourself from that and not make it your job to defend all journalism or defend the credibility of the election. Unless you're tasked with that, I would say it might be more fruitful and a better use of your time to think about what else you could be doing. ROBBINS: Daniel, last word because we're almost done. ACOSTA-RAMOS: I will say, and I couldn't agree more with Joy, the communities that we serve, the conversations that we look and it's as easy as, you know, trying to see what is the most popular post on Facebook is usually not about the election. And it's sadly not about the vaccine either. So, I think as journalists we're experts at telling stories and experts, you know, at writing, but we have to get better at listening what our community is saying and what people are actually talking about so we can better serve them. ROBBINS: Well, I want to say thank you before I turn it over to Irina. This has been an extraordinary conversation, and I want to thank you both also for the work that you're doing. Your websites are fabulous. Your trainings look wonderful. I've signed up for both of your—I'm going to be pen pals with you at least. I'm [inaudible] so thank you so much for what you're doing. And Irina, back to you. FASKIANOS: Thank you, Carla. And thank you, Joy and Daniel. We will circulate to all of you the resources that were mentioned and the links. So please use them and share them with your colleagues who were not part of today's conversation. This is meant to be a forum for best practices, and we hope you will take advantage of that. You can follow everybody on Twitter—Carla @robbinscarla, Daniel @dann_acosta, and Joy @mayerjoy. So go there. Please visit CFR.org, ThinkGlobalHealth.org, and ForeignAffairs.com for the latest developments and analysis on international trends and events and how they're affecting the U.S. Please share suggestions for future webinars and issues that are of utmost concern to you. You can email us at [email protected]. Thank you all again for today's terrific conversation. We really appreciate it. Stay well, stay safe, and thank you.
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